A 100ml permanent color with nano-pigments for deep, even, and lasting results.
Formulated with low ammonia and E-Plex for protection, hydration, and healthier hair.
102 Products
DelyGlow
Vegan, ammonia-free and 3-in-1 professional hair color with 85% natural ingredients.
DelyGlow is an ammonia-free, professional hair color that delivers vibrant color,
deep hydration, and instant care. Made with 85% natural, ve...
67 Products
Oh My Blonde
Oh My Blonde! is a high-performance lightening range designed for powerful lift with maximum care.
Each formula is infused with &‑Plex™ Bond Repair to protect and nourish hair during bleaching.
5 Products
Itely Peroxide
Professional hair color developers that help color work better and last longer.
5 Products
Blossom
Blossom is a semi‑permanent, ammonia‑free direct color range featuring vibrant micro‑pigments
that deposit between hair cuticles. With 7 vivid shades + 1 clear, it’s fully mixable for bold
or pastel looks, and delivers soft, lu...
8 Products
Shampoo & Conditioner Professional
Professional backwash shampoos & conditioners for all hair types. The Argan Oil range
nourishes and strengthens damaged hair, while the Aloe Vera range hydrates and softens dry hair,
leaving it healthy, shiny, and smooth....
8 Products
WondHairFul
WondHairFul is a sulfate-free, Urban Shield‑protected line featuring hydration, repair, and
volume boosters plus heat-guard and shine serum—all delivered via CrystalSphere™ microcapsules
for enduring color vibrancy and hair hea...
15 Products
Pro Colorist
A complete line designed to provide perfect support to hairstylists in their technical services,
guaranteeing the utmost success and quality of the result for their client. It offers 3 simple
phases: PREPARATION, PROTECTION,...
4 Products
Itely Hair Treatment
A haircare range for dry, damaged, and color-treated hair, enriched with advanced actives that
hydrate, repair, smooth frizz, protect from UV, and leave hair softer, shinier, and healthier.
14 Products
Itely Scalp Treatment
A specialized scalp-care range designed to target dandruff, excess oil, sensitivity, and hair thinning.
15 Products
Itely Styling
A versatile styling range designed to shape, define, and enhance every hair type.
